I’ve been impressed by agency web sites before, but never have I been truly inspired by one … until now. Modernista! has opened its kimono, as it were, by cobbling together the so-called web 2.0 web sites that could feature their work — flickr, youtube, del.icio.us — and news about them — google.com/news — and including them under a persistent and minimal Modernista! banner.
Why am I inspired?
- They didn’t make just another agency web site (JAAWS?)
- They incorporate news from a news source that could easily include unsavory news about M!
- As an agency, this site demonstrates a command of not only “web design” or “web technology” but more importantly the internet as a medium
- They found a way to take powerful and proven tools and make them their own, instead of “rolling their own” and missing the mark
Is this web site perfect?
No, I don’t think so. It could be improved … but only in noodgy, executional details.
As an idea, it should constitute a mark in time.
I’m sure this design will provoke advertising executives everywhere to rethink their “strategies” for their own sites: thinking anew about “transparency” and the savings in time and money that “leveraging existing frameworks” can provide. Soon, a brochure that pulls feeds from the 2.0 sites above instead of bringing those entire sites in will emerge, and so on, and so on …
Thanks to mxmaione for the link.